All you need to know about the Meta Advantage+
All you need to know about the Meta Advantage+
November 13, 2023
Social Media
November 13, 2023
As many as 4.74 billion people are on social media as of 2022. If that’s not all, research finds that the typical working-age internet user spends more than two and a half hours daily on these platforms. This makes social media the best place to approach prospects and customers.
And this is not lost on marketers. As of last year, companies spent a whopping US $173 billion on social media advertisements. And among the many social media platforms, Facebook reigns supreme for marketers.
Meta Advantage+ is one of two products offered within the Meta Advantage suite. The other is Meta Advantage that allows you to enhance parts of your manual campaign. For instance, its detailed targeting option allows you to broaden your scope of targeting to improve your ad campaign’s performance.
Meta Advantage+, on the other hand, is not limited to one aspect of your ad campaign. In fact, you can now automate your entire ad campaign from start to finish. And if you want the best of both worlds, i.e., a touch of automation rather than the entire deal, Meta Advantage+ can get you that as well.
These new products allow you to limit automation to a core step of a manual ad campaign, such as placements or creatives. So, if you want to retain your manual ad campaigns but also want to skip certain tedious steps, it’s possible with Meta Advantage+.
The defining feature of this automated ads product is that they use machine learning to simplify social media ads. This branch of Artificial Intelligence (AI) empowers software applications to use previous data as input to forecast results using predictive analytics.
Meta Advantage+ allows marketers to streamline their marketing strategies. Here’s a look at its advantages.
With Meta Advantage+, you achieve greater efficiency in operations. By automating the ad campaign process, these tools allow you to focus your efforts on the big picture stuff and free your plate for activities that require your expertise.
What’s more, they work to simplify decision-making, ad optimization, and ad creation with the ultimate aim of driving business performance.
Personalization is the key to a successful ad campaign. In fact, 71% of consumers expect personalization today. Meta Advantage+ helps you match your ads with the right customers at the right time. And this helps you stand out from the crowd and build a connection.
Meta Advantage+ leverages AI to help you make the most of your marketing efforts. Their advanced capabilities help your ad campaigns gain better results and achieve improved numbers over time.
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